The UN Generally Assembly (UNGA) is an enormous event with global impacts across a wide variety of interests. After seeing the enormous success of UN Women partnering with Emma Watson at the 2014 UNGA, UNICEF wanted to make sure that the interests and safety of children were top of mind with world leaders and their ambassadors in 2015.
To help ensure UNICEF was one of the most prominent names in social and traditional media during such a broadly scoped event, we redefined their visual voice, created an onsite design and video content studio, and partnered with YouTube and Snapchat influences. The results were fantastic with UNICEF being a part of 46% of online conversations.
Share of online voice
The UN General Assembly is much more than a meeting. It's an opportunity to help children across the world. With your...
Posted by UNICEF on Thursday, September 24, 2015
Education is the right of every child - no matter who they are or where they live. Join us in standing #withMalala and the #GlobalGoals. #UNGA
Posted by UNICEF on Saturday, September 26, 2015
At the UN General Assembly today, Obama called on every leader to invest in our young people today for a better tomorrow. #UNGA
Posted by UNICEF on Sunday, September 27, 2015
With the #GlobalGoals, the children of today can continue to innovate for a better world. #UNGA
Posted by UNICEF on Saturday, September 26, 2015
About to go in as UNICEF host here at the United Nations General Assembly #UNGA
Posted by Shamelessmaya on Thursday, September 24, 2015